28 Aug

Tall Ships a Tall Order

On the Limit was thrilled to be the Official Merchandise Vendor for the recent Tall Ships Duluth 2013 Festival. Billed as “The Greatest Spectacle on Lake Superior”, this premiere event in our city drew spectators from nearly every state and many provinces. They came to view the 10 stately tall ships docked in our port city.

We set up shop in two locations – one near the main entrance in Bayfront Festival Park and one on the water’s edge on Harbor Drive. And from those locations, we sold over 50 different items especially designed for the Festival.

 

For months we planned, designed, selected and produced toys and garments. How many shirts should we offer? What kind of toys will the kids like best? When they opened the admission gates on Thursday, July 25, we got our answers!

We were delighted with the response from the festival-goers. They loved the shirt designs from our “Anchor Management” theme to the colorful cad-cut sailboats on the toddler tees. Kids had a hard time choosing among the pirate scarf hats, treasure pouches, telescopes, and swords.

 

The weather served as a shopping advisor to our customers. On the two warm days, our tank tops were the thing; on the two cold and rainy days, customers depleted our sweatshirt stock. The rain brought us “up close and personal” with our customers as they crowded into our tents . We happily sheltered them while they stayed dry and shopped!

We were proud partners with VisitDuluth, the organizer of this incredible festival. When you think of the logistical detail needed in an event like this, they made it all look easy. The help we got from the VisitDuluth staff was invaluable.

An effort like this demanded more people power than On the Limit normally employs. We found some great workers from East High School’s leadership groups – Association and the Exec Board and Proctor High School. These students helped with production, organization, inventory, set up and sales. They were there with us every step of the way, and did a fantastic job. It was so much fun watching them deal so politely and efficiently with customers. They took an interest in each customer, especially the smallest ones. We are grateful to these students, and to their parents, teachers and schools that played a role in developing them into the impressive young adults they are.

 

When we began this effort, we wanted to enhance the festival experience by offering quality merchandise at an affordable price. We wanted to be good and responsible (and low maintenance) partners with VisitDuluth. And we wanted to live up to the high standards that people attending this event have come to expect.

Judging by the smiles and comments, our sales did justice to the sails.

Thanks to VisitDuluth, to the spectators, to the ship crews, and especially to our customers for making this a terrific event!